Bruc Mau is a visionary and world-leading innovative designer. He owns his own very successful design firm and produced the award-winning compendium S,M,L,XL in collaboration with Rem Koolhaas. Bruce Mau has also designed the branding of the New York Museum of Modern Art, which I am going to in a few weeks and very excited to see! I will post pictures of it when I get back! He is important to us as students because he is trying to teach us his ways of design. He founded the Institute without Boundaries which is a studio-based post graduate program designed to prepare students for the new roles of a designer.
Out of the advice listed, I choose my mantra for this week his 28th piece of advice:
Make new words, expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new form of expression. The expression generates new conditions.
I really like this one because it talks about experimenting with new words or ideas in order to get your brain thinking about new things or in a different direction. I think it is very important to keep trying out and think of new ideas, and but I sometimes get so caught up in one direction in a project, that I do not think of other ideas
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