The Art of Psychographics

I chose the article, THE ART OF PSYCHOGRAPHICS, by Kerry William Purcell. To begin with, Guy Debord defines psychogeography as “the study of precise laws and specific effects of the geographical environment, consciously organized or not, by the emotions and behavior of individuals". This article interested me because it describes how design every design, rather conciously realized or not, is related to a historical context, and signifies a memory. The article describes how designers choose a certain typeface due to a memory or historical relation they have with the feel of that text. Graphic maps relate a lot to psychographics. This article is important because it describes a whole new way to look at graphic design an the work designers produce because it relates to history and memories.