Journal #3

I think this reading was really important, because it reminded me of rules and ideas that I feel I push aside and choose not to think about. While I did know a lot of those rules, I think I forget about them because I feel so overwhelmed with the amount of work I have, but in reality these rules will help me feel less overwhelmed, and more in control.

I think the three most important rules listed are:

1. Have a concept

2. Treat type as an image, and as though it is just as important

3. Speak with one visual voice

I think I need more practice at speaking with one visual voice, using a 'one-2 punch' to get focus the viewers attention on one important thing first and then lead them through the rest, and finally being decisive. I think once I learn to be more decisive, it will be easier to follow these other guide lines listed.

I would like to ignore the following rules:

1. symmetry is the ultimate evil- I do not use symmetry very often, and do not plan on it, but it is not the ultimate evil! it creates order

2. ignore fashion- i like fashion so this is hard to do!